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British DJ Fatboy Slim has entered rehab in a bid to kick alcohol addiction. The DJ, real name Norman Cook, checked himself into a U.K. rehabilitation center on Monday.

The news was confirmed by the 45-year-old manager Garry Blackburn: “It’s all pretty straight forward. He has gone in voluntarily to sort out his drinking problem.”

Cook was rumored to have previously been treated for alcohol dependency in 2002, but vehemently denied reports he had enrolled in rehab.

Cook has talked of his love of booze in the past. During a 2005 interview he said: “Fatboy Slim is my alter ego — he’s confident, a bit of a show-off. It takes me until midnight to psych myself into him.

“Externally, the difference between me and him is a bad Hawaiian shirt and half a bottle of vodka. Sometimes it feels a little undignified but I never seem to get tired of getting drunk.

“I’ve tried going on stage sober and it wasn’t much fun.

“There’s a certain bravado involved in what I do. It takes a lot of alcohol to stop me thinking ‘You’re a 40-year-old man. What are you doing whirling that towel above your head’?”

The south of England clinic specialises in drug and alcohol dependency and describes itself as a pioneer of residential day treatment. A source said: “Norman arrived in a taxi on Monday morning. He was wearing a checked shirt and baggy tracksuit bottoms.”

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